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Cosmetologists and other personal care professionals can enroll in salon management programs in preparation for licensure as salon owners and operators. Topics of instruction include advertising services, employee selection, cosmetic merchandising, sales techniques and attitudes, and salon business management. Advanced skills range from retail aesthetics and merchandising to tough negotiation and communication, and key account development."They are looking for a consultant to visit their store and provide them with expert advice in areas as varied as merchandising, in-store education, negotiation skills and marketing." Matrix is developing a bespoke training scheme to address this gap in the market. The resulting "sales university" aims to provide cosmetologists with skills that give an added value service to salon managers. Salon education, is a committed to helping sales professionals build on and improve their skills with state-of-the-art training programs.